Calculate selling price, profit margin, and markup percentage for any product or service.
Markup Calculator
Percentage
Inputs
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Enter your cost price (what you pay).
Enter the desired markup percentage.
Click Calculate to see the selling price and profit margin.
Markup % is based on cost: Selling Price = Cost × (1 + Markup%). Margin % is based on selling price: Margin = Profit / Selling Price. Markup is always higher than margin for the same dollar profit.
Markup is profit as a % of cost. Margin is profit as a % of selling price. A 50% markup yields a 33% margin.