Calculate the selling price you need to hit a target gross profit margin, plus your profit and markup percentage.
Margin Calculator
Business & HR
Inputs
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Enter your cost price (what you pay for the product or service).
Enter your desired gross profit margin as a percentage.
Click Calculate to see the selling price and profit you need.
Margin is profit as a percentage of the selling price: Selling Price = Cost ÷ (1 − Margin%). This is different from markup (profit as a % of cost). To hit a 25% margin on a $50 item, you must sell it for $66.67 — which is a 33% markup, not 25%.
Margin = profit ÷ selling price. Markup = profit ÷ cost. A 25% margin equals a 33% markup. They describe the same profit from different bases.